{"product_id":"what-is-lego","title":"What Is Lego?","description":"\u003cb\u003eFind out how these fun, stackable blocks became the most popular toys in the world.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThe LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always \"play well\"--encouraging children to use their imagination and build whatever they can dream up. \u003cp\u003e\u003c\/p\u003eIn this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.","brand":"Penguin Workshop","offers":[{"title":"Default Title","offer_id":48829315645645,"sku":"9780593092941","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/1529\/9533\/files\/imageloader_9d49bca3-cf5e-422d-b539-ea782200e97b.jpg?v=1790203555","url":"https:\/\/booksatmidnight.com\/products\/what-is-lego","provider":"Books At Midnight","version":"1.0","type":"link"}