{"product_id":"if-then","title":"If Then","description":"The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and \u003cem\u003eNew Yorker\u003c\/em\u003e staff writer, in this \"hilarious, scathing, and sobering\" (David Runciman) account of the origins of predictive analytics and behavioral data science.","brand":"W. W. Norton \u0026 Company","offers":[{"title":"Default Title","offer_id":48836048617677,"sku":"9781324091127","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/1529\/9533\/files\/imageloader_4af401f9-02a4-4cc9-9faa-bedbd514b843.jpg?v=1790991879","url":"https:\/\/booksatmidnight.com\/products\/if-then","provider":"Books At Midnight","version":"1.0","type":"link"}