{"product_id":"how-brands-grow-2-revised-edition","title":"How Brands Grow 2 Revised Edition","description":"\u003cstrong\u003eThis book will change the way you think about marketing forever.\u003c\/strong\u003e \u003cp\u003e\u003c\/p\u003eFollowing the success of international bestseller \u003cem\u003eHow Brands Grow: What Marketers Dont Know, How Brands Grow Part 2\u003c\/em\u003e takes readers further on a journey to smarter, evidence-based marketing. \u003cp\u003e\u003c\/p\u003e\u003cem\u003eHow Brands Grow Part 2\u003c\/em\u003e is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":48841735176397,"sku":"9780190330026","price":31.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/1529\/9533\/files\/imageloader_509985b6-20a1-44df-8996-bd618806cd90.jpg?v=1792171464","url":"https:\/\/booksatmidnight.com\/products\/how-brands-grow-2-revised-edition","provider":"Books At Midnight","version":"1.0","type":"link"}