{"product_id":"changing-channels-how-a-spanish-language-network-changed-america","title":"Changing Channels: How a Spanish-Language Network Changed America","description":"\u003cp\u003e\u003cb\u003eTHE RISE OF SPANISH-LANGUAGE TELEVISION IN THE US, AND THE INSIDE STORY OF THE NETWORK THAT UNITED MILLIONS OF LATINOS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhen \u003cb\u003eJoaquin Blaya\u003c\/b\u003e took over a struggling Spanish-language TV station in Miami, few believed Hispanic media had a future in the United States. But \u003cb\u003eone Chilean immigrant's bold vision helped transform a fledgling network into Univision\u003c\/b\u003e. Under his leadership, \u003cb\u003e\u003ci\u003eSábado Gigante\u003c\/i\u003e, \u003ci\u003eEl Show de Cristina\u003c\/i\u003e, and the newscast anchored by Jorge Ramos and María Elena Salinas\u003c\/b\u003e grew into cultural touchstones for generations of Latinos while reshaping the landscape of American television.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eBlaya understood that the real power of media wasn't simply to entertain, but to bring people together. Through \u003cb\u003eprogramming created for Spanish-speaking audiences in the US\u003c\/b\u003e, millions of viewers from more than twenty countries came to see themselves as a community. By launching the first Spanish-language voter-registration campaign, Blaya helped turn this growing audience into an emerging political force.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eFilled with behind-the-scenes stories, hard-won leadership lessons, and firsthand accounts of television history in the making, \u003cb\u003e\u003ci\u003eChanging Channels\u003c\/i\u003e\u003c\/b\u003e is \u003cb\u003emore than the memoir of a visionary executive. It is the untold story of how one immigrant changed what America watched, how millions of Americans saw themselves, and ultimately, how America saw them.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e▪ Latino history in the United States \u003cp\u003e\u003c\/p\u003e▪ Hispanic Media industry insider perspective \u003cp\u003e\u003c\/p\u003e▪ Latino leadership \u003cp\u003e\u003c\/p\u003e▪ Bilingual release\u003cp\u003e\u003c\/p\u003e","brand":"Planeta Publishing","offers":[{"title":"Default Title","offer_id":48617058074829,"sku":"9786073945288","price":22.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0557\/1529\/9533\/files\/imageloader_fbea2f84-703e-4217-8fee-cef71517320e.jpg?v=1787339866","url":"https:\/\/booksatmidnight.com\/products\/changing-channels-how-a-spanish-language-network-changed-america","provider":"Books At Midnight","version":"1.0","type":"link"}